Product Managers FAQ
Common questions from Product Managers about OKRs and Value Units in Agile Tools.Can I set OKRs on a product without assigning teams?
Can I set OKRs on a product without assigning teams?
Yes. Value Units can have OKRs independent of team assignments. However,
connecting teams helps with alignment and makes it clear who contributes to
achieving the OKRs.
How do product OKRs relate to Sprint Goals?
How do product OKRs relate to Sprint Goals?
Product OKRs are typically quarterly while Sprint Goals are 2-4 weeks.
Sprint Goals should contribute to achieving Key Results. Agile Tools
integrates with Scrum practices — see Agile Leaders: EBM
Integration for details.
Who can create Value Units?
Who can create Value Units?
By default, users with the Product Manager role or Administrators. Your
organization may have custom permissions configured. See Administrator:
Permissions.
What metrics should I use for product Key Results?
What metrics should I use for product Key Results?
Focus on outcome metrics, not output metrics: ✅ Customer satisfaction
(NPS, CSAT) ✅ Adoption rates, engagement metrics ✅ Revenue, conversion rates
✅ Quality metrics (crash rate, defect rate) ❌ Features shipped ❌ Story
points completed ❌ Number of releases
Can I import OKRs via API?
Can I import OKRs via API?
Yes. See the Developer API for programmatic
access to OKRs, Value Units, and metrics.

