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Product OKRs

As a Product Manager, you can create OKRs directly for your Value Units — products, services, projects, or initiatives. This aligns with modern product-led practices like Scrum, where goal-setting is central to delivering value.

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Why Product OKRs?

Traditional OKR implementations focus on organizational units (company → department → team). Agile Tools adds a unique dimension: goals for what you build, not just who builds it. Benefits:
  • Product focus — Align teams around product outcomes, not departmental silos
  • Cross-functional alignment — Multiple teams can contribute to a single product OKR
  • Value-driven — Measure success by customer and business value delivered

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Creating a Product OKR

  1. Navigate to Value Units and select your product
  2. Click Create OKR and choose the cycle (typically quarterly)
  3. Write an inspiring Objective focused on product outcomes
  4. Add 3-5 Key Results with measurable metrics

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Example: Mobile App Product OKR

Objective: Delight users with a seamless mobile experience

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Key Result Types for Product Managers

Need to configure Value Units? Administrators can create custom Value Unit types (products, initiatives, etc.) in Platform Config.

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Connecting Products to Teams

Products don’t exist in isolation — they’re built by teams. In Agile Tools:
  • A Team can contribute to multiple Value Units
  • A Value Unit can have contributions from multiple Teams
  • Product OKRs can align with or cascade from Organizational Unit OKRs
See Value Units Overview for detailed configuration.