> ## Documentation Index
> Fetch the complete documentation index at: https://docs.agile-tools.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Product OKRs

> Setting goals for your products, services, and initiatives

# Product OKRs

As a Product Manager, you can create OKRs directly for your **Value Units** — products, services, projects, or initiatives. This aligns with modern product-led practices like Scrum, where goal-setting is central to delivering value.

## Why Product OKRs?

Traditional OKR implementations focus on organizational units (company → department → team). Agile Tools adds a unique dimension: **goals for what you build**, not just who builds it.

Benefits:

* **Product focus** — Align teams around product outcomes, not departmental silos
* **Cross-functional alignment** — Multiple teams can contribute to a single product OKR
* **Value-driven** — Measure success by customer and business value delivered

## Creating a Product OKR

1. Navigate to **Value Units** and select your product
2. Click **Create OKR** and choose the cycle (typically quarterly)
3. Write an inspiring **Objective** focused on product outcomes
4. Add 3-5 **Key Results** with measurable metrics

### Example: Mobile App Product OKR

**Objective:** *Delight users with a seamless mobile experience*

| Key Result | Type | Target |
| - | - | - |
| Increase app store rating from 3.8 to 4.5 | Increase | 4.5 stars |
| Reduce crash rate from 2% to 0.5% | Decrease | 0.5% |
| Achieve 50% adoption of new onboarding flow | Percentage | 50% |

## Key Result Types for Product Managers

<Snippet file="key-result-types.mdx" />

> [!NOTE]
>
> **Need to configure Value Units?** Administrators can create custom Value Unit
> types (products, initiatives, etc.) in [Platform
> Config](https://docs.agile-tools.io/en/admin/value-unit-types.md).

## Connecting Products to Teams

Products don't exist in isolation — they're built by teams. In Agile Tools:

* A **Team** can contribute to multiple Value Units
* A **Value Unit** can have contributions from multiple Teams
* Product OKRs can align with or cascade from Organizational Unit OKRs

See [Value Units Overview](https://docs.agile-tools.io/en/leadership/product-managers/value-units.md) for detailed configuration.

## Related

* [Value Units](https://docs.agile-tools.io/en/leadership/product-managers/value-units.md) — Managing products in Agile Tools
* [OKR Basics](https://docs.agile-tools.io/en/docs/resources/okr-basics.md) — Fundamentals of OKR methodology
* [Setting Team OKRs](https://docs.agile-tools.io/en/leadership/team-leaders/setting-team-okrs.md) — For teams building your product


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